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Marketmizer - Automate Bu..

IBA

IBA

Start: May 01, 2017 | End: Apr 01, 2018

Automate Budget Allocator


The inception of this project was essentially motivated from using our knowledge base to create ....

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Description
The inception of this project was essentially motivated from using our knowledge base to create a constructive product for the industry. For this purpose, we approached an online hotel booking company, Jovago Pakistan. The marketing head of Jovago, Mr Abdul Qadir described the problems faced by him in deciding the budget allocation of the department. He provided us with the marketing data of previous 2 years of the company. He wanted us to create a budget analyzer that would accurately predict the monthly allotment for different online marketing channels.

Our project is basically a software that will predict and optimize the budget to be spent on the different online marketing mediums based on company's past marketing data by using machine learning algorithms and techniques. The software also provides the feature of visualization and comparison of marketing data trends.

Advisor: Dr Sajjad Haider
Results
It will allocate the budget of different advertisement platform automatically by learning the previous data
Presentation
Project Video

Quratul A

Quratul Ain

Project is available for license.

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Project is looking for 0$ investment.


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We are looking for companies that are willing to test this application to improve their budget allocation process.

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